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Football Wars Part 5- Rugby League

August 4th 2006 00:02
Yeah, these articles are getting longer and longer- sorry about that- but uni is upon me and I dont have the time to cut it back. Or check for mistakes.
If there are some please feel free to comment.
Also, 'the greatest game' (or TGG) is apparently the monniker for rugby league, it's just used more by Poms than Australians. It's a bit weird but I needed a monnicker so I used it...


Football Wars Part 5- The Greatest Game

And thus we come to the last of the football codes in our journey through the Australian football landscape.


When it comes to the football family Soccer would be the troubled underacheiver, Aussie Rules the insulated-local kid, Rugby Union the rich but not-quite-in-touch-with-the-common-man kid and Rugby League... Rugby League would be the problem child. Although Soccer has also had its fair share of trouble the round ball game has had them on the small stage of a stunted, almost non-existent domestic competition. Rugby League on the other hand, second member of ‘The Big Two’ codes, has played its drama out on the widely seen stage of the national media, staggering from one tragedy to the next as it struggles to get it’s house in order. Unfortunately for the other codes though Rugby League appears to not only be the problem child but also the Terminator of the football codes. No matter how many times the code shoots itself in the foot or falls on its own sword it still manages to keep on lurching forward, much to the chagrin of those who predicted its downfall.


As an offshoot of Rugby Union (hence the way they both share the ‘rugby’ moniker, although union now claims sole rights) Rugby League’s history is just as fascinating and bizarre. The code apparently started in protest of the restrictions put in place by Rugby Unions governing body regarding the compensation of injured players. For many of those protesting playing rugby was something they did on weekends on their day off work which they could not afford to give up. Were they to sustain any injuries playing the game they would not be able to return to work the following day and earn their living and without any form of compensation their families would suffer. This was especially prevalent in the north of England which was where a lot of the nation’s mines were located and entire communities of miners tried to scrape together a living.

Even after some increasingly vocal protests from these disaffected miners the game’s governing body continued to refuse the players any monetary compensation so that a decision was finally made to start up a break-away league called the Northern Union which would abandon Amateurism in favour of a professional competition with paid players. With a reasonable amount of friction existing between the two split camps they gradually began to move their separate ways and over time the rules of both games began to diverge, especially on the part of Rugby League. In 1908 the changes finally reached Australia where, as a result of an over enthusiastic stubborn streak, Australia’s Rugby Union officials banned most of the nations best players for playing a game of rugby for money, players who presently switched to the professional form of the game and the Sydney Rugby League was born.

It was from there that the game expanded to Queensland and other parts of the country, becoming the dominant code of football played on the east coast of Australia, right up to the creation of the NSW Rugby League which eventually expanded in the same way as Aussie Rules VFL by adding new cities until the competition dominated the eastern seaboard.

Unfortunately though, in the mid 1990s the game became a victim of its own popularity as a spat over media coverage soon turned into a full scale civil war as Rupert Murdoch and Kerry Packer went toe to toe with the creation of The Superleague, an alternative grid iron-esque competition set up so the Murdoch press could have exclusive rights to its coverage. Chaos naturally ensued as ridiculous sums of money were paid to players all over the world, new teams were established, money was thrown at various domestic competitions around the world for their loyalty and one team towns were split down the middle. Eventually the fans had enough and support for the code plummeted.

With plummeting fan support and a financial crisis looming the two rival groups finally put their differences aside and in 1997 both came together as the newly born NRL. However the damage had been done and without significant influence the game was forced to accept a paltry television rights deal and scale back the competition including the abandonment of teams in Perth, Adelaide and some of the foundation clubs that were forced to merge. Many of the games big names also retired and other codes began to move in on what was traditionally Rugby League territory.
Benji Marshall- one of the young stars of the game

Fortunately for League fans though the code has managed to claw its way back in the last half decade, reestablishing itself as the dominant code of the eastern states.

As a code, League is well placed to continue its run as a dominant player in Australian sport. Perhaps more than any other football code Rugby League has managed to establish itself well in every strata of the sporting representational system from its strong grass roots development through to its now-recovered domestic competition and on into the most successful representative competition of any of the codes in the State of Origin and the newly resurrected international Tri Nations competition between Great Britain and New Zealand. With the foundations laid in all these areas League in Australia not only has many avenues in which it can expand but it is also able to influence the development of it’s game around the world in a way that many local sports can only dream about.

The biggest problem with the sustained growth of League though is a lack of money. With the internal bleeding that occurred with the Superleague War Rugby League is still recovering and will be affected by a lack of television income for many years to come as the codes current television deal was forced lower by the record breaking AFL television rights deal that dominated TV rights bidding wars. This for League will be a constant annoyance over the years to come as the code wrestles with its ability to fund its various projects.

Rugby League, as a sport, is reasonably unique in that it is one of the few sports in the world that encourages players to run directly at their opposition- other sports allow for it but it is usually of more service to avoid the players opposite number. With this unique structure to the game’s rules comes a sport that is above all a sport of head-to-head confrontation where the heroes of the game clash head on in a test of the strongest or most skillful. If it all sounds a bit poetic than you’d be right and it has lead to a sport that is a hero-making machine. With a structure that encourages the development of heroes and villains from juniors up and through their local club Rugby League has never had trouble developing new stars, seeing a non-stop roll out of ‘big names’ the likes of which endlessly fuels grass roots development. Unfortunately though it also generates drama, both good and bad, for a code that above all others needs to avoid it and when mixed with a culture that revolves around the licensed leagues clubs of NSW and Queensland and the traditions of alcohol that go with it the code is often trapped between its ability to produce exciting new players and the ability to produce off-field controversy.
Back when Australia dominated world League

One area in which the codes administrators will be happy is the growth of its domestic competition. From the car wreck that was Superleague things significantly improved with domestic clubs finally gelling around their new merged relationships and fans returning to the game in record numbers. With at least seven different premiers in the last seven years the NRL has finally started to get things in order with salary caps, rule changes and competition format finally reaching an ordered state that makes sense. This is also helped by the fact that League is positioned in the nations most lucrative television market where it is able to pull in some very healthy viewer figures on a week by week basis.

Unfortunately though his does not extend to crowd figures that have been increasing for the last several years but are nowhere near that of Union or Aussie Rules. In this regard League suffers the bizarre predicament of being a ‘TV game’- a sport that is best viewed on television rather than at the stadium where it is played. Unlike the other footballs where there is large movement up and down the field as a result of the ball being kicked Rugby League is dominated by man on man hitups and lateral passing. This means that all of the action that occurs on a Rugby League field can be easily captured by television cameras with even the kicks coming at predictable points in the tackle count and the cameras being able to focus on where the ball will land. The rest of the play on the field also occurs in close so the television coverage often involves a much tighter camera shot with replays of what happens and the use of a video referee significantly adding to the viewers experience. The end result of this is that, unlike Melbourne where the dominant code is crowd friendly, it is often better to watch Rugby League at home in front of the television which makes it harder for administrators to convince viewers to become on-ground spectators. This means high television figures but low crowd counts with many empty seats and fair weather fans who show up to games to see their team win but stay at home if there’s a good chance they will lose. It is one of the more bizarre issues surrounding any of the codes but one that League may have to address if it wants to be taken seriously and generate the rabid crowd cultures that other codes enjoy.
Kiwis win Tri Nations 2005- now we're not so dominant

But with the good positioning of League in Australia there is still plenty of room for it to expand domestically and that is what the NRL is doing with a brand new team on the rapidly growing Gold Coast and a lot of money going into expanding League’s presence in Melbourne by boosting the awareness of the Melbourne Storm, getting a new rectangular stadium built, having several representative games being played in Melbourne and the development of the grass roots junior competitions. With the new team on the Gold Coast League will also get another new stadium to use as well as increase the player base for its very successful State of Origin concept.

Internationally the game is also expanding with the staging of the successful Tri Nations competition which saw Australia’s easy dominance of the international scene broken by New Zealand, the competition being hosted by Australia in 2006. This will be followed up by the Rugby League World Cup in 2008 which will also be in Australia as part of the centenary celebrations of League in Australia.

But it will be the sports ability to raise the necessary resources that will dictate its growth over the next decade. With an administration that runs on spare change the game has become a lean, penny pinching entrepreneur, scraping money from alternative income sources such as the State of Origin and Tri Nations as necessary thanks to a lack of TV revenue but it will have to continue to be creative if it is to reach its full potential in the face of its newly cashed up rival codes.

Some links:

Official NRL site
Official English Superleague site
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Rugby (Union)

The code with perhaps the most to lose from the recent surge of interest in the Socceroos has been Rugby Union who must be nervously looking at that new juggernaut of marketing. For decades now the sport has held the title as Australia’s most popular international football brand, only being beaten by cricket as the most popular international brand overall. However, with the emergence of the Socceroos that title is now seriously under threat which could effect union right down to the grassroots level.

One of the most fascinating stories of the football codes is the relationship between the two rugby codes which stretches back to the early 20th century here in Australia. Of the same origins, their development has been very, very different and the result has seen both codes take an almost oppositional approach to how they went about growing their respective games.

For Rugby Union, the original rugby, it was developed in the private boys school of Rugby in England. At a time where codified sport barely existed the rules of the game were developed to give the school’s students the discipline and teamwork they needed to be good citizens and soldiers. It also wore the little buggers out who were running amok across the countryside and was considered a solution to all their behavioural problems. There was some tweaking to the rules here and there but the key was of course the ability to pick up the ball which was at odds with the new soccer rules. Instead, rugby followed along the lines of the traditional Folk Football which saw everyone in the village split into two teams and trying their best to get the ball to their respective goal regardless of the means. Unlike the traditional games though (each village had different rules) the Rugby school used the sport as a way of indoctrinating its students which required a certain amount of exclusivity. Thus the Rugby old boys would get together across the Empire and play their sport, passing it on from father to son as a threshold into a way of life. Soon other private schools also took up the odd shaped ball (which wasn’t so odd shaped back then) and the sport became a major part of private school life and, subsequently, the upper class.

One of the most bizarre parts of the sport was perhaps the ideological doctrine it steadfastly held to. At the core of this code of conduct was the idea of Amateurism- the playing of sport for nothing more than the value of sport. This lead to the rejection of all forms of professionalism or payment for players which maintained the exclusivity of the code to those who could afford to take the time off work or didn’t have to work at all. What this lead to was the development of a football code that had very good links with the business fraternity, with networks criss-crossing the world, but with very few players in comparison to other sports. Of these few players none were (supposed to be) paid for playing.

Astonishingly this was the situation in Australia right up until the mid 90s when Rupert Murdoch, probably on a roll with his rugby league coupe, took the rugby union fraternity aside and suggested they got with the times. After a century of resistance the codes power brokers finally gave in to the corrupting influences of professionalism and rugby union set about making up for lost time.
Rugby line out

Given the incredible resources for a game its size rugby union has been working from its strengths to develop a profile which works from the ‘top down’. This has seen the very successful Wallabies brand name used to maintain the profile of the sport as well as promote the Super 14 semi-domestic competition and has seen a degree of success as witnessed through the very healthy crowd numbers seen at rugby union games. This is all off the back of the codes most valuable asset, its international competition which is highlighted here in Australia in the very popular Tri Nations series and the Rugby World Cup which is probably the second largest football world cup in the world. It’s through these competitions and the significant world wide exposure that they generate that Union endures and thrives.

Unfortunately though the unique way in which the code promotes itself through its strengths also highlights Unions biggest weakness- its domestic arena. The lack of domestic strength has lead to the development of the Super 14 competition where club teams from the Tri Nation countries South Africa, New Zealand and Australia play each other on a regular basis. With the recent introduction of the Perth Force to the competition the competition has generated some very good momentum and improved it’s position domestically as a national code with good media exposure but the format does have its weak points. It is quite a bizarre idea, the code playing an international domestic comp where teams have to fly to every game they play and just goes to show how unique the code is but it faces the challenge of building rivalries between teams that really have nothing to do with each other. When was the last time you wanted to see those annoying Johannesburg people put in their place? Me neither. Luckily though the game can feed off the more traditional rivalries generated from rugby league with the NSW/Queensland rivalry flexible enough to extend itself to all sports and newer rivalries between NSW and Canberra also emerging.

But rivalry is not the only rugby league resource Union is feeding off and it’s with the poaching of rugby league players that rugby unions vulnerability is really exposed. The strength of Union has always been with international representation but the crisis with developing grass roots talent has reached a crescendo at the moment. Being able to poach talent is not a problem for Union as the code obviously has the money for it but when you consider that many of the biggest names in the sport have some sort of rugby league background the code is starting to look like a retirement home for big name League players. If these new imports are not carefully managed by the code things could soon reach a farcial level where all of the marquee players and the media exposure that follows them becomes an extension of rugby league’s NRL competition.

Fortunately though there are plans in the works to start a domestic competition in order to address this player shortage. The format for the new competition is still being worked out but it looks like taking on a similar format to that of soccer’s A League with a series of small, newly created clubs spread across Australia but you do have to wonder how it will work alongside the already established Super 14 competition.

One of the biggest problems facing Union, like soccer, is that they haven’t been able to secure a free-to-air television deal, instead relying on at-ground spectatorship and subscription TV. If the Super 14s cannot get free-to-air coverage and relatively small media coverage how is the new domestic competition going to be any different?
Rugby World Cup

In an already crowded football market finding enough oxygen to exist will be a challenge for the new union competition but it is a step in the right direction. With a new domestic competition up and running there will finally be a clear pathway from grassroots rugby through to the Wallabies and will benefit the recruitment and development of new junior players to no end.

Finally, the greatest threat by far to union is the attack on the Wallabies. With the rise of the Socceroos there is now another high exposure football brand on the world stage, one that threatens to steal the thunder of the Wallabies. This was evident in the recent test matches played during the soccer World Cup which failed to sell out and were completely swamped by coverage of the Socceroos and the State of Origin, the Socceroos even pinching Union’s Weetbix ads. Were the Wallabies to lose ground the code would start to hemorrhage at its point of strength which would be disastrous. It is vital for the code in Australia that they continue to maintain their place in the Australian sporting calender and to do that they will need to maintain the popularity of its regular international competitions and the dream to play in the gold jumper.

But for all the dangers the code is about to face in this new age of football code competition rugby union in Australia has come forward in leaps and bounds. For a sport that has been professional for less than two decades they are now in the possession of a very decent slice of the football spotlight domestically with plenty of potential for expansion of the game amongst newer rugby union nations throughout the world. With the rise of smaller nations the code only becomes more attractive as an international game and that can only do good things domestically.

Some links:
Rugby.com.au- the place for all things rugby
Official Rugby World Cup site



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AFL - The Indigenous Game

If I’d written this article 6 months ago than AFL would have been the code taking away the ‘Best Potential’ award but with the stellar rise of soccer and other developments in the world of football the shine has been taken off what has been an incredible few years for the code.

Traditionally associated with Melbourne, the indigenous code has a very long and illustrious history with some of the oldest sporting clubs in the world. It is also a code completely unique to Australia and, like all the greatest world sports, has any number of origin myths as to how it came into existence but the current version of the game, the AFL, started its existence as the Victorian Football League which later expanded into South Australia, Western Australia and later on into Sydney and Brisbane. Considering its origins south of the Murray the code has always been seen as the southern football code in direct competition with rugby league as the eastern football. However, with the rugby league’s civil war bringing the eastern code to it’s knees for over half a decade the way was opened for the AFL to step in and claim a foothold in enemy territory. With the establishment of two major clubs in both Perth and Adelaide, the once troubled Brisbane Bears finding success as the Lions with three premierships in a row and another to Sydney, the AFL has established itself as the current leader in the domestic football wars. To the victor go the spoils and the AFL has now signed the largest domestic TV rights deal in Australian history, the league now being awash with cash and ready to become the nation’s dominant football code.

As a domestic football code Aussie rules is well established to create a good future for itself. With its recent good run in the northern states the league has increased the number of its juniors and established school competitions in Brisbane. This has been a little harder in Sydney but will no doubt be not too far behind. This has set up the possible future expansion into these areas which will see the league continue to dominate domestically. The good economic position of the AFL has also helped the code to develop the very effective Auskick program, a very professional system which streamlines the junior sign on process with development officers helping local clubs to recruit young players.

Another thing that the league has been able to do is improve the financial position of some of its less successful clubs. This has mostly come in the form of a bail out package for Carlton which is in debt to the tune of millions but it will also extend to helping out the Melbourne teams who do not get the advantage of the bigger markets that interstate teams do.

The other significant thing the league is doing is the purchase of assets that will ensure the future success of the code. Figures have not been confirmed yet but these purchases will include stadium assets and considering the money they will be receiving this should be quite significant for the future.

But regardless of the now full coffers of the administration the code has its other assets to fall back on including one of the best crowd cultures in world sport which goes from strength to strength. AFL is quite clearly a crowd game, the code best experienced at a full stadium where supporters can immerse themselves in the game and see all the end to end action at once and this has produced a Melbourne sporting culture where watching sport = going to the game and this they do in droves, earning the state the nickname of ‘Australia‘s sporting capital’ (as debatable as this nickname is). Most significantly it is amazing that Melbourne can manage such high crowd figures without any of the problems other sports have throughout the world and it is a real tribute to the code that is responsible for it.

It’s not all roses for the indigenous code however as the recent attention on the World Cup has revealed. When it comes to representative duties Aussie Rules comes dead last of the football codes on both an international and state level. This is a serious problem as their state of origin concept was cancelled and the only international games that can be played are the hybrid International Rules that is played against the top players of the Irish Gaelic Football League. Although the right idea for the code the games do lack credibility, haven’t been able to garner enough respect to be taken seriously and reveal how hard it will be for the game to get any more successful without an international competition.

Perhaps the first thing that the AFL will have to do is invent a new name for the game as it will be very hard for other nations to take part in a game that is literally Australian Rules. How would Australians feel playing Canadian rules? As ‘football’ is already taken (and good luck to them if they want to challenge that assumption) they’ll need an alternative name that foreign players can adopt and play under if they’re ever going to be able to spread their game in any serious way. Unfortunately though a new name is not the only problem facing administrators and it could be a wait till they’re all resolved.
International Rules

And it’s going to be a loooong wait. Even with significant amounts of money it will still be a long time before anything approaching international competition materialises and the games state representation has always suffered from the codes city focused competition that sees the players evenly distributed over several states while lacking in others. Unless they can come up with a creative concept that solves this problem any competitive representative series will fail and with it the benefits that those competitions bring. Without a representative competition there is only so far you can go in the sport and when it comes down to convincing athletes which sport to play an offer of being state or world champions can often beat out a bigger pay packet. After all you can only be the Best in Australia with the indigenous game; you can be the Best in the World with every other code, and no parsing of semantics or claims to a games superiority will beat that.

The AFL could very well become the major domestic code of Australia in the future but with there being very few places to realistically expand domestically the league will be facing some very difficult questions soon. If it isn’t careful it could be swamped by the high exposure representative sports and lose its momentum.

AFL Official Site

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The World Game- Soccer

Were you to walk into a watering hole anywhere else in the world (bar America) and asked about the football this is the code they would talk to you about. And there’s a good chance that it would be the only code they could talk to you about. Yes the rest of the world is fanatical about soccer and until recently we just haven’t cared. It’s amazing what a little bit of success will do for a codes profile in Australia.

[ Click here to read more ]
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The Football Wars- Part 1

July 17th 2006 01:06
With the recent focus on the effect of the World Cup on Australia’s football landscape this is as good a time as any to have a look at Australia’s favourite winter (and perhaps now summer) pastime.

Football has had a significant place in the life of Australia’s cultural landscape since the turn of the 20th century. However it is how football has been influential that is unique to Australia which could be the only nation in the world that can claim 4 major football codes living side by side in a somewhat crowded sporting ecosystem. How they’ve managed to survive side by side is something of a wonder but with the Socceroos having gone hell for leather in a little German soccer competition we like to call the World Cup there has been a lot of murmuring as to whether the balance will hold.
Rugby League
Will soccer successfully turn it’s recent popularity into Australia-wide domination or is there still a long way to go once the hype dies down? Are the other codes dinosaurs of a past age, staring down the species-killer, Globalisation meteorite hurtling towards them, or do the traditional codes have the foundations to hold their place in the Australian winter sun? And what of the winter codes and their struggle for the hearts and minds of a football hungry nation? Will they all survive or will there have to be casualties


[ Click here to read more ]
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