damianThis Weeks Aussie Cinema Box Office
July 12th 2006 01:47
Big effort by Ten Canoes sees it hold its own amongst the top ten films this week at the box office, even improving its position to seventh, but a new Aussie debut Solo doesn’t make the twenty.
Top 20 Weekend Cinema Box Office Takings 6th - 9th July
Local Content Score- 1 from top 20
In a week that saw Pirates of the Caribbean 2 plunder all before it (in America it broke the all time opening record- you can read more here) Ten Canoes has managed its own little victory by not only holding its box office from last week but outlasting three others films to push it’s way into seventh spot.
In the world of Hollywood blockbusters most movies have massive debuts preceded by hype marketing and anything else they can do to get the punters through the door during the opening weekend. If the movie is a dud then they’ve already got the unsuspecting film goer’s money before their mates can tell them not to see it and if the movie is a good one the happy viewers will go out and tell their mates that they should go see it. Either way Hollywood blockbusters get a lot of money in the first week that quickly fades away to the tune of 30-50% per week.
Indie films are different. Because they don’t have the massive marketing budgets of Hollywood flicks smaller films rely on the all powerful word of mouth to get attention. The box office take starts smaller with the hope that the drop off rate is a lot slower as film goers tell their mates about the cool little movie they accidentally saw last weekend.
Nearly all Aussie films fall into the indie bracket these days because of the low number of cinemas that will show local films and Ten Canoes is no exception. This week, with its tiny 3% fall Ten Canoes has not only equalled its opening week but managed to get the third highest average behind an IMAX flick (which doesn’t really count) and Pirates‘ hyped up opening crowds. By pulling in $9,685 per cinema screen it became the most profitable movie being shown on a cinema that wasn’t debuting!
Granted, it’s only being shown on 32 cinema screens around the country, which is nothing compared to other films, but when you consider The Break Up made less money than Ten Canoes from 145 cinemas you’ve gotta be impressed by the locals plucky performance.
Where can it go from here? Well if it keeps performing like this it has the $2 million mark in its sites; $2.5 million if you’re optimistic. The only other local film to be released with similar figures this year was Candy which fell out of the top twenty this week with $1.5 million. Although Canoes had a smaller opening it’s -3% hold is a whole lot better than the Heath Ledger flick and could see it end up with a much better finish in the long run. With a good hold next week we might just see it leapfrog into second place for the most successful movie of 2006 behind April’s Kokoda.
The other local release for the week was the Australian crime flick Solo opening on a truly bizarre 8 cinemas. Honestly, what’s the point of releasing a film on so few screens? You myaswell take it straight to DVD. Hopefully the small count was just for the preview week and next week will see a wider release but if not it‘s got a snow flakes chance in hell of being successful.
Aussie..Movies............Box..Office......C.S.......AVG.......WOC….... %.........…...Total
#7....Ten..Canoes.......$309,922.........32.....…$9,685........2.........…-3........…$896,432
#..n/a...Solo...................$28,575...........8.........$3,572..…...1......…..n/a........…$28,575
(C.S. = Cinema Screens, WOC = Weeks On Chart, % = % change since last week)
As always head to Movie Marshal to see the whole chart.
Top 20 Weekend Cinema Box Office Takings 6th - 9th July
Local Content Score- 1 from top 20
In a week that saw Pirates of the Caribbean 2 plunder all before it (in America it broke the all time opening record- you can read more here) Ten Canoes has managed its own little victory by not only holding its box office from last week but outlasting three others films to push it’s way into seventh spot.
In the world of Hollywood blockbusters most movies have massive debuts preceded by hype marketing and anything else they can do to get the punters through the door during the opening weekend. If the movie is a dud then they’ve already got the unsuspecting film goer’s money before their mates can tell them not to see it and if the movie is a good one the happy viewers will go out and tell their mates that they should go see it. Either way Hollywood blockbusters get a lot of money in the first week that quickly fades away to the tune of 30-50% per week.
Indie films are different. Because they don’t have the massive marketing budgets of Hollywood flicks smaller films rely on the all powerful word of mouth to get attention. The box office take starts smaller with the hope that the drop off rate is a lot slower as film goers tell their mates about the cool little movie they accidentally saw last weekend.
Nearly all Aussie films fall into the indie bracket these days because of the low number of cinemas that will show local films and Ten Canoes is no exception. This week, with its tiny 3% fall Ten Canoes has not only equalled its opening week but managed to get the third highest average behind an IMAX flick (which doesn’t really count) and Pirates‘ hyped up opening crowds. By pulling in $9,685 per cinema screen it became the most profitable movie being shown on a cinema that wasn’t debuting!
Still from movie Solo
Granted, it’s only being shown on 32 cinema screens around the country, which is nothing compared to other films, but when you consider The Break Up made less money than Ten Canoes from 145 cinemas you’ve gotta be impressed by the locals plucky performance.
Where can it go from here? Well if it keeps performing like this it has the $2 million mark in its sites; $2.5 million if you’re optimistic. The only other local film to be released with similar figures this year was Candy which fell out of the top twenty this week with $1.5 million. Although Canoes had a smaller opening it’s -3% hold is a whole lot better than the Heath Ledger flick and could see it end up with a much better finish in the long run. With a good hold next week we might just see it leapfrog into second place for the most successful movie of 2006 behind April’s Kokoda.
The other local release for the week was the Australian crime flick Solo opening on a truly bizarre 8 cinemas. Honestly, what’s the point of releasing a film on so few screens? You myaswell take it straight to DVD. Hopefully the small count was just for the preview week and next week will see a wider release but if not it‘s got a snow flakes chance in hell of being successful.
Aussie..Movies............Box..Office......C.S.......AVG.......WOC….... %.........…...Total
#7....Ten..Canoes.......$309,922.........32.....…$9,685........2.........…-3........…$896,432
#..n/a...Solo...................$28,575...........8.........$3,572..…...1......…..n/a........…$28,575
(C.S. = Cinema Screens, WOC = Weeks On Chart, % = % change since last week)
As always head to Movie Marshal to see the whole chart.
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20/20 Filmsight
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Comment by Cibbuano
20/20 Filmsight
Science News
Hunt Famous
Orble Post of the Day
Fat Cult
Techbreak